What could explain a garment called "Zesty Chest?"

Where is the sense in a vest that is knit to a gauge of, oh, 3 sts to the foot?

The model has to lean against the wall to support the weight of it.
And when all sense is gone we end up with knitted bike shorts--with suspenders.

Flattering yet stylish, no? Personally I don't like knitwear that shows off my "package."