It was very hard to explain why these people were camping out in a mall to get a phone. Especially since they were all sitting there text-messaging or talking on the phones they currently own. That is if they could put their PSPs, laptops or DSs down for long enough. Seriously, every one of the people waiting had their noses glued to some sort of screen. (Okay, the guy in the front left seems to have momentarily put down his laptop.)
But it makes a nice lead in to this video.
