What the Hell Is This? Appliance Edition

I think today I reached the end of the internet. I discovered that there is a product that tracks the age* of the eggs in your refrigerator and wirelessly communicates that information to your smartphone.

I have...so many questions.

1. How often do people have eggs that go bad in their refrigerator?
2. If you don't use eggs often enough that they *do* go bad in your refrigerator, why would you invest in a device to help with this? 
3. Isn't cheaper to just throw out the eggs?
4. Why eggs? A milk minder would be so much handier? Or a coffee minder! 
5. How stupid are we?
6. Why?
7. How?
8. What the hell??

*It only keeps track of when you place the egg in the tray. Not the actual age of the egg. Not that it matters.